WEBSITES DESIGNED
YEARS OF EXPERIENCE
One
PERSON ACCOUNTABLE
Every project here is an unsolicited concept redesign of a real Australian business, built to show what I'd do. These businesses are not my clients.
Full-bleed job photography behind an oversized wordmark, with the quote route and phone number placed side by side above the fold.
A restrained, warm palette with a serif headline set beside a single portrait. Booking sits top right; there is no before-and-after wall.
Two trades presented as one service. Dark ground with orange accents, a full-bleed machinery photograph, and the direct number held in the header on every screen.
A near-black ground with gold accents, a boardroom photograph, and the three-step appointment form held beside the headline.
Full-bleed job photography behind an oversized wordmark, with the quote route and phone number placed side by side above the fold.
Design is not decoration. It is the difference between a business being taken at its word and being asked to prove itself.
Strategy, presentation, performance, and security are decided together. Treating them as four separate stages is what leaves a website looking good and behaving badly six months later.
UNDERSTOOD
Before a sentence is read.
BELIEVED
Because the site behaves as well as it looks.
CONTACTED
One next step, in the same place every time.
Pick the sentence that sounds like your situation. Each one is scoped, priced, and delivered by the person who designed it.
Positioning, structure, and interface designed in one pass, then built and hardened by the same hands. The result argues your case and holds up after launch.
WHAT IT IS NOT
Not a template configured to look bespoke, and not a design handed to someone else to build.
HOW IT RUNS
Discover and define
Business, audience, and the current site reviewed together, then a written scope.
Design in real layout
Page by page in real type, reviewed on the actual thing rather than a mood board.
Build, secure, launch
Development and hardening in the same pass, then a handover you can act on.
STRATEGY · CONTENT HIERARCHY · UX DIRECTION · VISUAL DESIGN · RESPONSIVE · DEVELOPMENT · LAUNCH
Access, updates, backups, and monitoring are decided while the site is being designed — and reviewed long after it launches.
MAINTAINED, NOT ASSUMED
TYPICAL SPAN
5–6 weeks
HANDS ON IT
One
We look at the business, the audience, and the current site together. You hear what is working before anything is proposed.
YOU GET
A written read-out: what is holding the site back, ranked.
WE NEED
One hour of your time and access to analytics.
Structure, priorities, and messaging are agreed in writing. Design starts once the argument is settled.
YOU GET
A page map, a fixed scope, and a fixed price.
WE NEED
One round of notes, and a sign-off.
Page by page, in real type and real layout. Feedback happens on the actual thing, not a mood board.
YOU GET
A live link you can open on your own phone.
WE NEED
Copy, logos, and photography, or a decision to commission them.
Development and hardening happen in the same pass, so nothing is left for later.
YOU GET
A staging site, plus the hardening and backup setup documented.
WE NEED
Hosting and domain access, or permission to move them.
Launch, monitoring, and a clear handover. Support continues if you want it.
YOU GET
Monitoring in place, and a walkthrough of how to edit it.
WE NEED
A launch date, and someone to hand the keys to.
Nothing moves to the next stage until you have signed off on the last one.
START AT STAGE ONEThirteen years of building and looking after websites, on both sides of the work: the design that decides how a business is read, and the maintenance that decides whether it stays standing.
You deal with the person doing the work. Strategy, design, and delivery are not handed down a chain, and specialists join only where a project genuinely needs them.
FOUNDER
THE STUDIOGOOD FIT
Established businesses/professional firms/premium service providers/businesses being repositioned/companies that value strategy and quality/businesses treating the website as a serious investment.
Decision-makers are in the room
The offer is already clear
You are willing to improve the messaging
Quality matters more than the lowest price
Content and feedback can arrive on time
If none of this sounds like you, it is better to know now than three emails in.
It depends on scope and on how quickly content and feedback come back. You get a dated schedule before design starts, and it holds unless the scope changes.
Often. We start by auditing what you have, keep the parts that still earn their place, and rebuild the rest around a clearer structure.
Secure development is part of every build: access, updates, backups, and hardening are set up before launch. Ongoing monitoring is arranged separately.
You get a handover you can act on, and the option of ongoing monitoring and support. Nothing is locked to us.
